Estonian Business and Innovation Agency (EIS) together with Organic Estonia MTÜ, brings Estonian companies with their joint stand to the international beauty industry fair Cosmoprof Worldwide Bologna 2025, that takes place on 20.-22.03.2025 in Bologna, Italy.
Estonian companies who share joint stand: Fresmy OÜ, UltimateBeauty OÜ, Eesti Kosmeetika OÜ (YXES), Joik OÜ, Magrada OÜ, HTM Karolin OÜ (HOIA Homespa), AS Chemi-Pharm (D’DIFFERENCE) and Nordic Vitamins OÜ (NorVita).
Krista Kulderknup, CEO of Organic Estonia said: “This is the second time when members of Organic Estonia take their joint stand to Cosmoprof Worldwide Bologna 2025 fair. The choice of the fair was agreed with the natural cosmetics manufacturers already in 2023 when we first visited the fair and decided to create an Estonian common area together at this largest European beauty fair. This year, eight companies are already at the fair with their exciting, exclusive and innovative products. The companies have come here primarily to meet with existing cooperation partners and distributors and are also in search to find new partners in private label, to sell their products under another brand.”
The Estonian Ambassador in Italy Lauri Bambus has also come to welcome the companies participating in the Estonian joint stand: “Bilateral relations between Estonia and Italy are very good but much can still be done to deepen them, especially in the economic field. Together with entrepreneurs, the Estonian Embassy in Rome is trying to help our connections become even more frequent despite the geographical distance on both sides of the European continent and for more Italians to discover Estonia and Estonian products. On a daily basis, we work to enhance business cooperation between the two countries, including helping to create and facilitate connections and contribute to the participation of our companies at fairs in Italy.”
The fair also features the “Cosmoprof Awards” competition, where companies can submit their new products. From more than 800 nominated products, the jury selected Fresmy’s new peach-flavored toothpaste tablets for children which have reached the finals in the “Green & Organic” category. The winners will be announced on March 21.
Products that participated in the competition will also be compiled into a CosmoTrends report that brings together global beauty trends. In the report the unique Fast & Glorious Liquid hair mask from AS Chemi-Pharm brand D’DIFFERENCE has already been awarded with CosmoTrends recognition which values companies’ commitment to innovation and quality in the beauty industry.
“It is a pleasure to see that Fresmy and D’DIFFERENCE products have survived the fierce competition and their new products have been recognized. We keep our fingers crossed for Fresmy in the final competition and wish all Estonian companies successful business meetings and productive trade fair days,” added Kulderknup.
The global beauty fair Cosmoprof Worldwide 2025 is taking place for the 56th time this year. The fair features over 3,000 exhibitors who introduce their new products and innovative ideas. Nearly 250,000 visitors are expected to the fair who want to find new cooperation partners from around the world.
Organic Estonia has been the umbrella organization of Estonian organic companies since 2015, bringing together certified organic and natural product producers on a membership basis. The organization’s goal is to find export opportunities for its members – producers of organic and natural goods. We encourage organic entrepreneurs to develop new innovative products and services that have high added value and export potential. Through the activities of our member companies we shape the image of Estonia as one of the most organic countries in Europe.
