La Muu

  • SECTOR: Organic food
  • Veterinary and Food Board: EE-ÖKO-02

La Muu is the first organic ice cream brand in Estonia. Founded in 2012, it was an instant success among foodies, and soon also among a wider audience.

La Muu produces ice cream which is distinctively different from other local and imported ice cream brands. Produced by small-batch italian gelato machines, its ice creams boast bold flavours and extra creamy texture.

Organic milk, cream, eggs and seasonal fruit are sourced from local organic farms. Many add-ins such as hard candy for the best-selling seasalt-caramel flavour are hand made on site.

In the recent years, La Muu has also developed a range of vegan ice creams of which several have become best-sellers.

La Muu is priced in the highest segment of ice creams, with retail prices for a 400g tub ranging around 6.5 euros, comparable to other imported premium ice cream brands.

Naturally, La Muu is produced 100% of organic produce.